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Former Jets personnel director Pat Kirwan also signed up immediately, and he's become perhaps the station's most popular voice because of his skill at explaining everything from the intricacies of the zone blitz to the dynamics of the salary cap.
NFL Radio isn't responsible for all of that, not by a long shot with Howard Stern and Oprah Winfrey among SiriusXM personalities. But it's among satellite radio's leaders in caller participation and, within the NFL itself, it's become must listening.
NEW YORK (AP) — A 24-hour channel devoted solely to pro football? On satellite radio?
Kirwan throws a bash for them there, even giving out awards, and conducts impromptu class sessions on football, recruiting assistant coaches on hand for the game to help out.
"We were ahead of everybody," says Gil Brandt, the former Cowboys personnel director, current NFL draft consultant — and co-host of the very first program on Sirius NFL Radio on Aug. 2, 2004. "I marvel at it. I go into the grocery store or barber shop now, and even women are telling me, 'You said this and this and this' on the air.
What was Sirius thinking?
And feeding the hunger of folks in the league, too.
"Usually when you are listening to the radio, you are alone, so the hosts become companions," Pioli says. "Now I sat on the other side and got the chance to see how the people behind the microphone actually cultivate relationships with people out there in radio land, and it is cool."
Not even the people launching the station could be sure where it was headed. And a decade later, their dedicated listeners range from Robert Kraft to Mike Shanahan to Sean Payton. And from players on all 32 teams to truck drivers traveling the length and width of the nation.
"When I first started, I had no radio experience, had done some TV, but I knew enough about football to talk,Jerseys NFL China," says Kirwan, who has partnered with former NFL players Tim Ryan and, now, Jim Miller. "And I had a lot of notions from TV that it was not addressing the needs of the fans who wanted to grow. The football guy felt there has been more than what these announcers are telling us, because TV appeals to a general audience."
"SiriusXM NFL Radio attracts fans of all ages with their insight from former players and coaches and some of the most respected NFL insiders in the industry," Patriots owner Kraft says. "I am a regular listener. I try to listen to financial reporting and timely global news when I can, but most often, I tune in to ... Channel 88. It gives me the pulse of what's going on in my favorite sport seven days a week, 365 days a year."
"Here was the hardest thing: hiring people," Cohen says. "They couldn't pronounce the name and hadn't heard of this company."
"We were not staying at the Ritz Carlton,Cheap NFL Jerseys, either, but that was something that made it so great — it increased the bonding with the guys."
He learned a lot being behind the microphone.
Yet he attracted Hall of Fame running back John Riggins and future Hall of Famers Shannon Sharpe and Cris Carter to become hosts, although they no longer are on the channel. Brandt brought considerable cachet because of his wealth of inside knowledge and endless array of anecdotes.
A little while later, they found out the woman had twins — and named them Adam and John.
Cohen actually consulted with Kraft before taking on the challenge of building the channel. Cohen's vision for it was to have professional broadcasters team with former NFL players or executives.
NFL Radio wanted to appeal to everyone who follows the sport. It came up with some unique ways to do so.
"The allure is amazing."
Cohen offers a reminder that there are far more days on the calendar without any pro football games. Yet, as his boss notes, the thirst for the NFL must be quenched.
"The training camp tour started out small, three cities, and soon it became every team every summer," says Adam Schein,Wholesale Jerseys China, Cohen's first hire — at age 26. "You'd fly from Seattle to Denver to the Redskins' camp in three days. Fly to Chicago and then drive to Bourbonnais,Cheap Atlanta Braves Hoodies, Illinois, or to Terre Haute, Indiana, and Nashville, and Georgetown, Kentucky. You go to Saints camp in Jackson,Wholesale Cheap Jerseys, Mississippi, and the humidity smacks you right in the face.
"That is not even our best. One night we had 24 first-time callers," Brandt recalls.
The NFL's allure seems limitless, and Channel 88
