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M&M's marketers plan to use Twitter,Stitched Arizona Cardinals Jerseys, Facebook,Schuhe Gro?handel, Instagram and the video-sharing app Vine to distribute short animated videos made from peanut M&M's. The clips will include commentary from the legendary retired quarterback Joe Montana.
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Seth Klugherz, senior director for Mars Inc.'s M&M's brand,Bobby Doerr Jersey, said in a statement that the brand is "not simply hoping to 'win the night' with a single post or tweet" but add to viewers' experience throughout the night.