WALKING THE POLITICAL LINE
NEW YORK (AP) — Messages about America, inclusiveness — and, yes, even "four years of awful hair" — kept bubbling up in Super Bowl 51 ads from Airbnb, the NFL and a line of personal care products. But there was still plenty of escapism and light humor for those who weren't into the politics.
Airbnb's ad was one of the more overtly political, showing a variety of different faces with the tagline "We accept."
Plenty of ads walked that line.
Even a hair care brand dipped into politics:  The "It's a 10" hair brand indirectly referenced President Donald Trump's famously unruly do in its Super Bowl spot.
"It was a really good message and it was entertaining," said Mirta Desir,Cheap Adidas NHL Jerseys, a New Orleans native who works in education and was watching the game on Long Island.
SURPRISES
LIGHT HUMOR PLUS CELEBS
T-Mobile's spots — which featured Justin Bieber and Rob Gronkowski dancing , Kristen Schaal in a "50 Shades of Grey" parody and Martha Stewart and Snoop Dogg mixing talk about T-Mobile's unlimited data plan with innuendo about Snoop's marijuana habit, won raves from some —  as did an ad from antioxidant drink maker Bai featuring Justin Timberlake and Christopher Walken.
As the New England Patriots edged out the Atlantic Falcons on the field in Houston, Airbnb touted inclusiveness with an ad showing faces of different ethnicities and the copy: "We all belong. The world is more beautiful the more you accept."
During the pre-game show, Coca-Cola ran "It's Beautiful," an ad featuring people around the country drinking the fizzy beverage and singing "America the Beautiful" in different languages.
Advertisers who paid $5 million for 30 seconds had to walk the line with ads that appealed to everyone and didn't offend. Some were more successful than others.
An NFL spot conveyed what all advertisers hope the Super Bowl becomes: a place where Americans can come together. "Inside these lines, we may have our differences,Wholesale NFL Jerseys, but recognize there's more that unites us," Forest Whitaker intoned in a voiceover as workers prepped a football field and gridiron scenes played.
"Brands used to worry about whether their ad could be interpreted as right or wrong," said Kelly O'Keefe, a marketing professor at Virginia Commonwealth University. "Now they have to worry about whether it will be interpreted as right or left."
Several ads aimed for just that. Tide, for instance, offered a humorous ad showing announcer Terry Bradshaw trying frantically to remedy a stain while his antics go "viral" online, with the help of New England Patriot Rob Gronkowski and actor Jeffrey Tambor.
Budweiser drew some criticism for the immigration theme of its ad, including calls on Twitter to boycott the brewer. That fostered debate — and banter — online, particularly over one hashtag that misspelled the company's name, #boycottbudwiser.
Other advertisers took the safest route possible by re-airing ads they've used before — an unusual, though not unprecedented, move. Coca-Cola,Wholesale Jerseys USA, Google and Fiji water all aired rerun ads.
"Anxiety and politics just loom over this game, so anybody who gives us the blessed relief of entertaining with a real Super Bowl commercial wins," said Mark DiMassimo, CEO of the ad agency DiMassimo Goldstein.
A debut Super Bowl spot by the "It's a 10" hair care brand introduced its line of men's products by joking about Donald Trump's hair.

It's tough to be a Super Bowl advertiser,Cheap NFL Jerseys, period. But this year, a divisive political climate has roiled the nation since Trump took office in January, making it even tougher for advertisers.
Some thought the ad was a hit. "Kudos to them for making a strong statement," said O'Keefe. But others, such as Villanova University marketing professor Charles Taylor, thought it didn't have a clear enough link to the brand and risked coming off as a "purely political statement."
Coca-Cola aired a previously run ad during the pregame show in which people sing "America the Beautiful" in different languages. And Budweiser ran a 60-second spot chronicling co-founder Adolphus Busch's migration from Germany to St. Louis in 1857, prompting some critics to start a boycott campaign on Twitter.
Snickers got press by airing a live ad In the third quarter. On a Wild West set, actor Adam Driver seemed not to know the ad was live — and then the set fell apart (on purpose). "You ruin live Super Bowl commercials when you're hungry," the ad's tagline read.
"The Super Bowl